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Branded Content Broadcasting: Examples from Brand Media Moguls
Clare McDermott March 2012
In an up-and-coming neighborhood on Chicago’s north side, you’ll see a storefront filled with top-of-the-line Sears brand products — from gourmet Kenmore ranges to front-loading washers and Craftsman tools. But don’t take out your wallet, because this space is unique. You can’t buy anything here. The space is Sears brands’ Kenmore Craftsman Brand Live Experience, essentially a recording and production studio for capturing live, streaming branded video content, hosting DIY radio shows, and capturing building and cooking demos.
You know all those people talking about big brands becoming media companies? Kenmore Live Experience is that transformation. And it’s quite a leap.
Barry Krause Keynote At Okner Symposium
LiveLab founder and CEO, Barry Krause, will be presenting as Keynote at the Okner Symposium next week, February 22nd. It is a sold out event with over 200+ marketing students and professors from across the Midwest. The event will touch upon: Hot topics and developments in marketing, Career paths in marketing, Job search advice, Networking opportunities, Job and internship fair.
Barry is honored and very excited to be a part of this prestigious event. His presentation will be based on “How to Be Human to Succeed in a Digital World”.